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How to do a News Interview

A successful effort on your part to interest a news organization in a story will almost always present you with the opportunity to provide someone for the reporter to interview. From the point of view of reporters and editors, your story suggestion or your news release are the starting points of the story. They advance the story by interviewing people involved, people who are experts, people who are responsible, people who benefit, or sometimes just people who have seen the events of the story as witnesses.

How to Write a Letter to the Editor

Editors of most newspapers make provision for the public to be heard through letters to the editorial columns.

How To Use The Media

by Rochelle Lefkowitz
and Bob Schaeffer

Media Strategy Chart: Advantages and Limitations

 Strategy  
Advantages
 
Limitations
 Press Releases (News)  
  • Reaches wide circulation through print and electronic media
  • Free publicity
  • Press Coverage lends clout
  •  
  • Not good for a limited/small audience
  • May not be best place f
  • PR Strategy Criteria Checklist

    • Is it do-able?
      • Do you have enough time to do it in?
      • Does the staff already have the skills necessary to do it? (If not, will it take them long to acquire those skills, or can you find someone else to do it?)
      • Do you have the equipment/materials necessary for the project?
      • Are there any budgetary constraints?

    What is News?

    Experts agree that defining news can be a difficult task. Most journalists agree that the following eight elements make up what is considered "news."

    Wisconsin: Standards and Assessments Q & A

    Advocates for Education of Whitefish Bay, Inc.

     

    Standards and Assessments Q & A

     

    Resistance Guide: Organizing for Testing Reform

    CPS Parents Win Major Changes in CPS Student Promotion Policy

    Press Advisory: October 3, 2000
    Contact: Julie Woestehoff 312/461-1994 (day) 773/973-5548 (eve)

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